Aroma Joe’s

Aroma Joe’s is a coffee chain, based in Portland, Maine, with over 100 locations throughout New England, Pennsylvania and Florida. The brand was growing rapidly and needed to create awareness, as they expanded into new areas. Their demographic had also begun skewing younger and they had a wanted to create a fun, positive and engaging presence that would appeal to their younger market.

Client: Aroma Joe’s | Agency: Words From the Woods

Art Direction and Design: Aaron Staples